....it is time to come home
Recent years have seen an explosion in the number of people who become at first curious, and then fascinated by the history of their family, their home and their community. The world of family history and genealogy has invested a huge amount of time, effort and resources into making information available for people to discover their ancestors.
What next though?
While some are content just to know who their ancestors were, for most this creates a desire to know more. Where did they live, work, go to school? What was it like then? What is it like now? Ancestral connections are a powerful motivator for tourism activity and research suggests that people making ancestral journeys stay longer, spend more and prefer local products.
Ancestral tourism is an integral but often under-valued part of the visitor economy in England. For all communities it has the potential to deliver economic, social, cultural and personal benefits.
How then can government, third sector and private businesses realise these benefits? The Ancestral Tourism Partnership believes that the solution is threefold
- Linking ancestry and tourism
- Connecting people and their past
- Making partnerships succeed